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The Fortune at the Bottom of the Pyramid
"The Bottom of the Pyramid belongs at the top of the reading list for business people, academics, and experts pursuing the elusive goal of sustainable growth in the developing world............ If you are looking for fresh thinking about emerging markets, your search is ended. This is the book for you." Madeleine K. Albright, Former U.S. Secretary of State
"C. K. Prahalad argues that companies must revolutionize how they dobusiness in developing countries if both sides of that economic equation are to prosper. Drawing on a wealth of case studies, his compelling new book offers an intriguing blueprint for how to fight poverty with profitability." Bill Gates, Chairman and Chief Software Architect, Microsoft
"An important and insightful work showing persuasively how the private sector can be put at the centre of development, not just as a rhetorical flourish but as a real engine of jobs and services for the poor." Mark Malloch Brown, Administrator, United Nations Development Programme
The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done and very profitably. What's more, companies aren't just making money, by serving these markets, they're helping millions of the world's poorest people escape poverty.
C.K. Prahalad's global bestseller The Fortune at the Bottom of the Pyramid shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets and using those innovations to become more competitive everywhere. This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela ranging from salt to soap, banking to mobile phones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for everyone.
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January 26, 2006
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