Social media releases: what they are, what they aren-t, and how to make the most of them.
PR-s latest "new shiny object" is the social media release (SMR). Originally introduced by Todd Defren in response to Tom Foremski-s call for the death of press releases, it represents a new socially rooted format that complements traditional and SEO news releases by combining news facts and social assets in one improved, easy-to-digest tool.
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March 01, 2010
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