Nearly everyone within a company is involved in selling at one level or another. The majority of these people are not professional salespeople, with no training in selling or dealing with customers. As a result, opportunities are missed, sales are lost, and relationships are damaged. Written in a quick, accessible way, this book presents a set of simple, basic skills for selling, aimed exclusively at those never trained in the art of the sale. Simple tips and guidelines enable anyone, regardless of their primary role, to make a positive contribution to the overall sales process.
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Marshall Cavendish International
May 21, 2010
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