Fully Updated: More techniques, New examples! The Practical, Easy-to-Use Guide to Strategic and Business Analysis for Every Decision-Maker More and more decision-makers are recognizing the immense potential of business analytics for developing winning strategies and making better choices. This friendly, plain-English guide to business analysis will help you choose the right tool, use it properly, and apply the results-without burying you in advanced math or theory! Babette Bensoussan and Craig Fleisher walk you through the entire business analysis process and thoroughly demystify each of today's 12 most valuable analysis tools. Their practical insights and realistic case studies will help you transform data into insight, transform insight into strategy, anticipate emerging threats and opportunities, and build powerful competitive advantage! Covers these tools: - BCG Growth/Share Portfolio Matrix - Competitor Analysis - NEW! Driving Forces Analysis - Financial Ratio and Statement Analysis - Five Forces Industry Analysis - Public Issues Analysis - NEW! Product Life Cycle Analysis - Scenario Analysis - Macroenvironmental (STEEP/PEST) Analysis - SWOT Analysis - Value Chain Analysis - NEW! Win/Loss Analysis If you're a manager or business owner, you need tools to make better decisions-about business strategy, marketing, competition, positioning, product development, and much more.
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September 24, 2012
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