Take an unusual and wry look at the mass media by joining an industry insider who recalls the high and low points of an almost forty-year career.Alan J. Yates, a media professional and academic, dissects the media business as a consumer, theorist, and participant. He observes that we tend to be literate when it comes to information technology but often illiterate regarding media process and impact.As Yates looks back over his career, he shares personal anecdotes and lessons learned on the front lines of the business. He also examines a multitude of issues, including:-
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August 31, 2011
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