Transforming Your Business into Brand: The 10 Rules of Branding

Overview

If you are involved in running a business and beginning to wonder when you should start to look into branding (how does it work, anyway?), brace yourself. According to Jacky Tai and Wilson, you should have started your branding exercise yesterday! Transforming Your Business Into a Brand distills the two authors' wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide for everyone involved in branding.

Editorial Reviews

Editorial Reviews for this product are not available at this time.

Author Information

Bio of Wilson Chew

No bio available for Wilson Chew.

Bio of Jacky Tai

Jacky Tai headed the marketing department for several start-ups in the United States and Singapore where the brutal business environment showed him that what separates successful companies. He later joined International Enterprise Singapore (the former Singapore Trade Development Board) in 2004 to head its branding initiatives. He developed revolutionary training programmes that helped companies ranging from innovative start-ups such as abKey, Genometri, MXR Cubes and Y3 Technologies to established players like DBS Bank, Flextronics, Great Eastern and Keppel to understand branding strategies better. He also writes a branding tips column in E-Marketer magazine for the Marketing Institute of Singapore. In 2007, he became a Principal Consultant of StrategiCom, a B2B branding specialist. In the same year, he co-authored Transforming Your Business Into A Brand: The 10 Rules of Branding with Wilson Chew, also published by Marshall Cavendish Business.

Customer Reviews

There are no customer reviews available at this time. To add your review, Register or Sign In to your account using our free Reader Library software.

Additional Info

Imprint

Marshall Cavendish International

Filesize

2.82 MB

Number of Pages

192

eBook ISBN

9789812619228