The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness

Overview

On October 23, 2001, Apple Computer, a company known for its chic, cutting-edge technology -- if not necessarily for its dominant market share -- launched a product with an enticing promise: You can carry an entire music collection in your pocket. It was called the iPod. What happened next exceeded the company's wildest dreams. Over 50 million people have inserted the device's distinctive white buds into their ears, and the iPod has become a global obsession. The Perfect Thing is the definitive account, from design and marketing to startling impact, of Apple's iPod, the signature device of our young century.

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Author Information

Bio of Steven Levy

Steven Levy is a senior editor and the chief technology correspondent for Newsweek magazine. He is the author of five previous books, including Hackers: Heroes of the Computer Revolution, which was voted the best sci-tech nonfiction book of the last twenty years by readers of PC magazine, and Insanely Great, the definitive account of the Macintosh computer. A native of Philadelphia, Levy lives in New York City with his wife, Pulitzer Prize-winning journalist and author Teresa Carpenter, and their son.

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Additional Info

Imprint

Simon & Schuster

Filesize

762.34 KB

Number of Pages

304

eBook ISBN

9780743293914