The Ten-Day MBA: Revised Edition
- Avg. Rating:
- Read Review (0)
- Published by: HarperCollins
- eBook Publish Date: July 07, 2003
- Print ISBN: 0060799072
- Filesize: 6.51 MB
-
List Price: $16.99
Save 30.0%
You Pay: $11.89
Our eBook Library Software is required to purchase and download eBooks. Download it here.
Overview
This accessible, step-by-step guide to mastering the skills taught in America's top business schools has been a backlist perennial since publication. It dispenses MBA skills at one percent of the cost, in all the major topics taught at America's "top ten" business schools. MBA applicants and students use it to prepare for entrance interviews and tests; businesspeople, lawyers, and doctors use it to gain the MBA advantage without the time or the expense.
Editorial Reviews
Editorial Reviews for this product are not available at this time.
Author Information
Bio of Steven A. Silbiger
Steven Silbiger graduated in the top ten percent of his class at the Darden Graduate School of Business at the University of Virginia. Before attending Darden he worked as a CPA for Arthur Andersen (i.e., *way* before Enron). He is Senior Marketing Director at HCTV, a creative marketing services company. The Ten-Day MBA has sold more than 200,000 copies worldwide. Mr. Silbiger lives with his wife and two children in Philadelphia.
Customer Reviews
There are no customer reviews available at this time. To add your review, Register or Sign In to your account using our free eBook Library Software.
Additional Info
Imprint
HarperCollins
Filesize
6.51 MB
Number of Pages
448
eBook ISBN
9780061123405
Excerpt from: The Ten-Day MBA by Steven A. Silbiger
Chapter One
Marketing
Marketing Topics:
The 7 Steps of Marketing Strategy Development
The Buying Process
Segmentation
Product Life Cycle
Perceptual Mapping
Margins
The Marketing Mix and the 4 P's
Positioning
Distribution Channels
Advertising
Promotions
Pricing
Marketing Economics
A scene from the boardroom of Acme Corporation:
Director: Every time we do our annual review of our execu-tives' salaries, I cringe when I think that we are paying more to Jim Mooney, our vice-president of marketing fromOhio State, than to our company's president, Hank Bufford from Harvard. I just don't understand it.
Chairman of the board: What don't you understand? With-out Jim's sales we wouldn't need a president-or anyone else for that matter!
Marketers see the world like the chairman of Acme. As renowned Professor Philip Kotler of the Kellogg School at Northwestern teaches, marketing comes first. Marketing integratesall the functions of a business and speaks directly to the customer through advertising, salespeople, and other marketing activities.
