Dancing with Digital Natives: Staying in Step with the Generation That?s Transforming the Way Business Is Done

Real-world insights that businesses can apply when managing millenials
Generational differences have always influenced how business is done, but in the case of digital natives, those immersed in digital technology from birth, professionals are witnessing a tectonic shift. As an always-connected, socially networked generation increasingly dominates business and society, organizations can ignore the implications only at the risk of irrelevance. In this fascinating study, a stellar assemblage of experts from business and academia provides vital insights into the characteristics of this transformative generation. Offering an in-depth look at how digital natives work, shop, play, and learn, this resource offers practical advice geared to help managers, marketers, coworkers, and educators maximize their interactions and create environments where everyone wins.
|||This book is sold in the US by Sony Electronics Inc. |||This book is sold in Canada by Sony Electronics Inc.

• Published by

  Information Today, Inc.

• Publish Date

  May 01, 2011 

• Print ISBN

  9780910965873

• eBook ISBN

  9780910965989

• Imprint

  Information Today, Inc.

• Filesize

  1.91 MB

• Number of Print Pages*

  320

* Number of eBook pages may differ. Click here for more information.