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Research on Main Street: Using the Web to Find Local Business and Market Information

Overview

Local business-specific Web resources that go beyond Google
In today's global economy, businesses need targeted, localized information about customers, companies, and industries, but adding the element of geography to any search topic--especially for counties, cities, census blocks, or any other substate areas--makes any project more challenging. Aimed at tackling these issues head-on, this guide offers free and low-cost options for using the web to find business and market information about various places, usually on the substate geographic level. Revealing how to use local sources for more in-depth research into people, companies, and national issues, this resource offers a manageable structure for how to approach this type of research, key resources, and practical solutions to specific questions. Each chapter includes valuable "Tips from the Pros," short sections spotlighting expert researchers' advice for finding information about local demographics, economies, companies, people, and issues. A companion website can be found at www.ResearchOnMainStreet.com. |||This book is sold in the US by Sony Electronics Inc. |||This book is sold in Canada by Sony Electronics Inc.

Author Information

Marcy Phelps

Marcy Phelps is the president of Phelps Research. She lives in Lakewood, Colorado. Mary Ellen Bates is the author of Building and Running a Successful Research Business. She lives in Longmont, Colorado.

Mary Ellen Bates

Mary Ellen Bates is the owner of Bates Information Services, Inc., a company that specializes in providing research and analysis to business professionals. She writes regularly for EContent, ONLINE, and Searcher magazines, and she is the contributing editor for The Information Advisor. She is the author of Mining for Gold on the Internet, The Online Deskbook, Super Searchers Cover the World, and Super Searchers Do Business. She is the coauthor of Researching Online For Dummies. She lives near Boulder, Colorado.

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Product Details

  • Published by

    Information Today, Inc.

  • Publish Date

    March 31, 2011 

  • Print ISBN

    9780910965880

  • eBook ISBN

    9780910965958

  • Imprint

    Information Today, Inc.

  • Filesize

    1.39 MB

  • Number of Print Pages*

    240

* Number of eBook pages may differ. Click here for more information.