The Mobile Marketing Handbook, Second Edition: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

A practical guide to one of today's most popular methods of business promotion
Focusing on a concept that is rapidly integrating into the daily lives of consumers--locally, nationally, and globally--this handbook presents a detailed examination of mobile marketing. Based on 20 years of experience in the field, this reference proves that this cost-effective strategy can be used successfully by businesses of any size. Beginning with a simple test to determine a firm's readiness to go mobile, this guide also includes preliminary questions, an accessible program for creating a dynamic campaign, advice on how to avoid making common mistakes, and the most current online resources for mobile marketers. With easy-to-follow tips on building stronger consumer relationships and strategies such as text messaging and social networking, this resource will help any company put their message in the palms of customers' hands. |||This book is sold in the US by Sony Electronics Inc. |||This book is sold in Canada by Sony Electronics Inc.

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• Published by

  Independent Publishers Group

• Publish Date

  January 01, 2009 

• Print ISBN

  9780910965828

• eBook ISBN

  9781937290450

• Imprint

  Independent Publishers Group

• Filesize

  1.31 MB

• Number of Print Pages*

  256

* Number of eBook pages may differ. Click here for more information.