The Accidental Library Marketer

The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey - longtime editor of the "Marketing Library Services" newsletter - reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion. |||This book is sold in the US by Sony Electronics Inc. |||This book is sold in Canada by Sony Electronics Inc.

• Published by

  Information Today, Inc.

• Publish Date

  July 20, 2011 

• eBook ISBN

  9781573879194

• Imprint

  Information Today, Inc.

• Filesize

  597.10 KB

• Number of Print Pages*

  N/A

* Number of eBook pages may differ. Click here for more information.