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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School

Overview

THIS E-BOOK VERSION DOES NOT INCLUDE ANY OTHER MEDIA THAT WOULD ACCOMPANY THE PRINT VERSION

Although most of us have no idea of what's going on in our heads, brain scientists have figured out a lot about how the brain works. John Medina explains what scientists know for sure about our brains and how exercise, memory, sleep, and stress might influence the way we teach our children and the way we work. |||This book is sold in the US by Sony Electronics Inc. |||This book is sold in Canada by Sony Electronics Inc.

Author Information

John Medina

John Medina a developmental molecular biologist and research consultant. He is the author of the long-running New York Times bestseller, Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School. He is an affiliate Professor of Bioengineering at the University of Washington School of Medicine. He is also the director of the Brain Center for Applied Learning Research at Seattle Pacific University. Medina lives in Seattle, WA, with his wife and two boys.

Editorial Reviews

Multitasking is the great buzz word in business today, but as developmental molecular biologist Medina tells readers in a chapter on attention, the brain can really only focus on one thing at a time. This alone is the best argument for not talking on your cellphone while driving. Medina (The Genetic Inferno) presents readers with a basket containing an even dozen good principles on how the brain works and how we can use them to our benefit at home and work. The author says our visual sense trumps all other senses, so pump up those PowerPoint presentations with graphics. The author says that we don't sleep to give our brain a rest--studies show our neurons firing furiously away while the rest of the body is catching a few z's. While our brain indeed loses cells as we age, it compensates so that we continue to be able to learn well into our golden years. Many of these findings and minutiae will be familiar to science buffs, but the author employs an appealing style, with suggestions on how to apply his principles, which should engage all readers. Copyright (c) Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Customer Reviews

0979777747

Showing 1-10 of the 11 most recent reviews

  • 1.4 stars out of 5Review from
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    Posted September 08, 2011 by , Lethbridge, Alberta, Canada

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    Posted August 18, 2011 by , The United States

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    Posted May 18, 2011 by , Burnaby, BC, Canada

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    Posted March 26, 2011 by , Saudi Arabia

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    Posted May 25, 2010 by , Burlingame, CA

  • 8.2 stars out of 5Review from
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    Posted May 06, 2010 by , Manchester, CT

  • 9.5 stars out of 5Easy read chock full of usefull information!

    Posted December 31, 2009 by Damon, San Antonio

    It's not often that I rave about a book; however, as an educator I have to do so about this one. I had the opportunity to hear a presentation by this author at a conference. His presentation sparked my interest so I purchased the book. I read it, cover to cover, within a few days... which is a HUGE accomplishment for me as it usually takes me several weeks to get a book read due to my busy schedule.

    I enjoyed this book so much that I purchased 4 copies for other folks in my profession. This book contains so much useful information that can have a significant impact on education.

    I recommend this book for anyone who is looking to become a better teacher... or who is looking to become a better performer on his or her job.

    I'm currently reading this book again... for the third time!

  • 10.4 stars out of 5Review from
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    Posted March 11, 2008 by , New Zealand

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Product Details

  • Published by

    Pear Press

  • Publish Date

    March 30, 2009 

  • Print ISBN

    0979777747

  • eBook ISBN

    9780979777783

  • Imprint

    Pear Press

  • Filesize

    650.55 KB

  • Number of Print Pages*

    301

* Number of eBook pages may differ. Click here for more information.