Web 2.0 and Social Networking for the Enterprise: Guidelines and Examples for Implementation and Management Within Your Organization

by Joey Bernal
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Publish Date: October 29, 2009
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Overview

The Hands-On Guide to Thriving with Web 2.0 and Social Networking
Deepen employee and coworker relationships, improve productivity, strengthen collaboration, and boost creativity
Embrace, support, and manage social networking so it works for you, not against you
Best practices and new case studies from IBM(r) and many of its most innovative portal and social networking sites
This book provides hands-on, start-to-finish guidance for business and IT decision-makers who want to drive value from Web 2.0 and social networking technologies. IBM expert Joey Bernal systematically identifies business functions and innovations these technologies can enhance and presents best-practice patterns for using them in both internal- and external-facing applications. Drawing on the immense experience of IBM and its customers, Bernal addresses both the business and technical issues enterprises must manage to succeed. He offers insights and case studies covering multiple technologies, including AJAX, REST, Atom/RSS, enterprise taxonomies, tagging, folksonomies, portals, mashups, blogs, wikis, and more. He also presents practical guidance for building robust, secure, collaborative applications by using applications and services from multiple sources with powerful tools such as WebSphere(r) Portal, Lotus(r) Connections, and IBM Mashup Center. |||This book is sold in the US by Sony Electronics Inc.

Author Information

Joey Bernal

Joey Bernal is an Executive IT Specialist with IBM Software Services for Lotus. Senior Certified with IBM as an IT Specialist, he has an extensive background in designing and developing Web and Portal Applications. He often leads IBM teams that have assisted dozens of clients in leveraging WebSphere Portal to address architecture, design, and implementation challenges. A frequent speaker on WebSphere and portal topics, Bernal is coauthor of Programming Portlets, and hosts the developerWorks blog: WebSphere Portal in Action. Prior to joining IBM, he was Director of IT for an incentive and performance improvement company, and served as lead technical advisor and architect for high-profile Internet and intranet applications at several Fortune 500 companies. You can also visit the author's Web site at www.bernal.net.

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