Inspire! (Chapter 4): What Could Be More Inspiring Than a Trusted Channel?

Overview

In an age that's notorious for customer disloyalty, it is still possible to make your customers "stick" to you like glue and, in an era of relentless commoditization and price pressure, it's more crucial than ever that you do. In Inspire, legendary business guru James Champy reveals exactly how to do it. Champy reveals how to define an authentic, consistent selling proposition your customers will be passionate about and will stay passionate about. He demonstrates how to engage a new generation of customers that value transparency...how to bring authenticity to everything your company does: real, honest authenticity, not the "fake" authenticity today's customers smell out and despise! Drawing on case studies from companies in traditional and "sexy" industries alike, Champy shows how to move your company forward with new products, services, and business models that reflect the best of what you really are. You'll learn how companies like Puma reinvigorated themselves in the face of brutally tough and creative competition... how to deliver value in new ways based on convenience (Zipcar)... simplicity (GoDaddy)... honesty (Honest Tea)... how to go beyond mere marketing campaigns to lead crusades customers want to join. Once again, James Champy has given businesses actionable solutions to the most challenging problem they face: making customers stick.

Editorial Reviews

Editorial Reviews for this product are not available at this time.

Author Information

Bio of Jim Champy

Jim Champy is one of the leading management and business thinkers of our time. His first best seller, Reengineering the Corporation, remains the bible for executing process change. His second book, Reengineering Management, another best seller, was recognized by Business Week as one of the most important books of its time. But Champy is also an experienced manager and advisor. He is the Chairman of Consulting for Perot Systems. He speaks and writes with the authority of real business experience and brings pragmatism to the world of business. In this new series of books, Champy looks at what's working today for high-growth businesses. Champy observes that there is not much new in management, but there is a lot new in business-and a lot to learn from what's new.

Customer Reviews

There are no customer reviews available at this time. To add your review, Register or Sign In to your account using our free eBook Library Software.

Additional Info

Imprint

Pearson Education

Filesize

139.43 KB

Number of Pages

212

eBook ISBN

0137014694