IBrain: Surviving the Technological Alteration of the Modern Mind

Overview

Their insights are extraordinary, their behaviors unusual. Their brains--shaped by the era of microprocessors, access to limitless information, and 24-hour news and communication--are remapping, retooling, and evolving. They're not superhuman. They're your twenty-something coworkers, your children, and your competition. Are you keeping up?

In iBrain, Dr. Gary Small, one of America's leading neuroscientists and experts on brain function and behavior, explores how technology's unstoppable march forward has altered the way young minds develop, function, and interpret information. iBrain reveals a new evolution catalyzed by technological advancement and its future implications: Where do you fit in on the evolutionary chain? What are the professional, social, and political impacts of this new brain evolution? How must you adapt and at what price?

While high-tech immersion can accelerate learning and boost creativity, it also has its glitches, among them the meteoric rise in ADD diagnoses, increased social isolation, and Internet addiction. To compete and thrive in the age of brain evolution, and to avoid these potential drawbacks, we must adapt, and iBrain--with its Technology Toolkit--equips all of us with the tools and strategies needed to close the brain gap.

Editorial Reviews

According to Vorgan (The Memory Bible) and Small, one of America's leading neuroscientists, digital technology has altered the neural circuitry in human brains and triggered an evolutionary process in just one generation. The authors identify the inherent problems and challenges this poses, providing a technology toolkit filled with strategies to preserve one's humanity and keep up with the latest technology. They make their case based on abundant research in the areas of health, psychology, pediatrics, education, business, and technology. Their exercises include developing face-to-face communication skills as well as mastering electronic games. A compelling as well as timely read, this is highly recommended for all libraries. Copyright 2008 Reed Business Information.

Author Information

Bio of Gary Small

Gary Small, M.D. is the Director of the Memory & Aging Research Center at the Semel Institute for Neuroscience & Human Behavior and the Center on Aging at UCLA. His research has made the headlines of the Wall Street Journal, the New York Times, and USA Today, among other publications. Scientific American magazine has named him one of the world's top innovators in science and technology.

Bio of Gigi Vorgan

Gigi Vorgan wrote, produced, and appeared in numerous feature films and television shows before teaming up with her husband, Dr. Gary Small, to co-write The Memory Bible, The Memory Prescription, The Longevity Bible, and iBrain. She lives in Los Angeles with Dr. Small and their two children.

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Additional Info

Imprint

HarperCollins Publishers

Filesize

1.24 MB

Number of Pages

256

eBook ISBN

9780061716164