Grown up Digital: How the Net Generation Is Changing Your World

Overview

The Net Generation Has Arrived.
Are you ready for it?


Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.

The bottom line is this: If you understand the Net Generation, you will understand the future.

If you're a Baby Boomer or Gen-Xer: This is your field guide.

A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled "screenagers" with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.

Grown Up Digital reveals:

*How the brain of the Net Generation processes information
*Seven ways to attract and engage young talent in the workforce
*Seven guidelines for educators to tap the Net Gen potential
*Parenting 2.0: There's no place like the new home
*Citizen Net: How young people and the Internet are transforming democracy
Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the "Net Geners" are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.

The Digital Age is here. The Net Generation has arrived. Meet the future.

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Author Information

Bio of Don Tapscott

Don Tapscott is Chairman of the Alliance for Converging Technologies and President of New Paradigm Learning Corporation. He is an internationally sought consultant, speaker, and authority on information technology in business. In Canada in 1992, he chaired the first information highway advisory council ever established -- setting a model emulated by many countries. Mr. Tapscott has authored several books on technology in business including The Digital Economy: Promise and Peril in the Age of Networked Intelligence (McGraw-Hill, New York). Mr. Tapscott is also the co-author of Paradigm Shift: The New Promise of Information Technology, which is now in its eleventh printing and has been translated into seven languages. He co-authored Who Knows: Safeguarding Your Privacy in a Networked World (Random House, Toronto). His most recent book is Growing up Digital: The Rise of the Net Generation. Don holds a B.Sc. in Psychology and Statistics and a M.Ed. specializing in Research Methodology.

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Additional Info

Imprint

McGraw-Hill Companies, The

Filesize

5.11 MB

Number of Pages

384

eBook ISBN

0071641556