Nudge: Improving Decisions About Health, Wealth, and Happiness

Overview

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself. Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful ?choice architecture? can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take?from neither the left nor the right?on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years.

Editorial Reviews

Editorial Reviews for this product are not available at this time.

Author Information

Bio of Cass R. Sunstein

Cass R. Sunstein, Karl N. Llewellyn Distinguished Service Professor of Jurisprudence, Chicago Law School.

Bio of Richard H. Thaler

No bio available for Richard H. Thaler.

Customer Reviews

There are no customer reviews available at this time. To add your review, Register or Sign In to your account using our free eBook Library Software.

Additional Info

Imprint

Yale University Press

Filesize

1.96 MB

Number of Pages

304

eBook ISBN

9780300144642