The Hidden Power of Your Customers: 4 Keys to Growing Your Business Through Existing Customers

Winning strategies to keep your existing customers coming back

A business's current customer base needs to be considered among the company's most valuable assets. Discover the practical tools to preserve and grow this asset--and boost your business--by tapping into The Hidden Power of Your Customers.

Existing customers are the key to ongoing business growth. They are the people who already know you and buy from you. Yet too many businesses allow their existing customers--their least expensive, most easily acquired sales--to slip away. Don't let this happen to you!

Learn how to strengthen your business using social entrepreneur Becky Carroll's four keys to unleash The Hidden Power of Your Customers. This easy-to-read and practical guide features useful steps, inspirational stories, and real-world examples so you can create a customer strategy that keeps customers coming back (and telling their friends and colleagues).

*Reveals four keys to success: relevant marketing, orchestrated customer experience, customer-focused culture, and killer customer service
*Details a fundamental shift that needs to take place in how businesses treat their existing customers
*The author writes the blog "Customers Rock!" and is the Social Media Correspondent for NBC/7 San Diego

|||This book is sold in the US by Sony Electronics Inc. |||This book is sold in Canada by Sony Electronics Inc.

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• Published by

  Wiley

• Publish Date

  June 01, 2011 

• Print ISBN

  9781118018217

• eBook ISBN

  9781118095461

• Imprint

  Wiley

• Filesize

  314.73 KB

• Number of Print Pages*

  240

* Number of eBook pages may differ. Click here for more information.