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Web Analytics 2. 0: The Art of Online Accountability and Science of Customer Centricity

Overview

Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja! |||This book is sold in the US by Sony Electronics Inc. |||This book is sold in Canada by Sony Electronics Inc.

Author Information

Avinash Kaushik

Avinash Kaushik is the author of the leading research & analytics blog Occam's Razor. He is also the Analytics Evangelist for Google and the Chief Education Officer at Market Motive, Inc. He is a bestselling author and a frequent speaker at key industry conferences around the globe and at leading American universities. He was the recipient of the 2009 Statistical Advocate of the Year award from the American Statistical Association. Avinash donates all proceeds from his books to two charities, The Smile Train and the Ekel Vidyalaya Foundation.

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9780470529393

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Product Details

  • Published by

    Sybex

  • Publish Date

    October 01, 2009 

  • Print ISBN

    9780470529393

  • eBook ISBN

    9780470596449

  • Imprint

    Sybex

  • Filesize

    11.59 MB

  • Number of Print Pages*

    504

* Number of eBook pages may differ. Click here for more information.