Don Peppers
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Multichannel Marketing: Metrics and Methods for on and Offline Success
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2
The One to One Manager: Real-World Lessons in Customer Relationship Management
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3
Enterprise One to One
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4
The One to One Future
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One to One B2B: Customer Development Strategies for the Business-to-Business World
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6
Return on Customer: The Revolutionary New Way to Maximize the Value of Your Business
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