Al Ries
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1
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
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- Published by: HarperCollins
- Publish Date: September 17, 2002
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List Price: $7.99
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2
Positioning: The Battle for Your Mind
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- Published by: McGraw-Hill School Education Group
- Publish Date: December 27, 2000
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List Price: $24.95
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3
War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It
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- Published by: HarperCollins e-books
- Publish Date: February 23, 2009
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4
The Origin of Brands
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- Published by: HarperCollins
- Publish Date: September 27, 2005
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5
The Fall of Advertising and the Rise of PR
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- Published by: HarperCollins
- Publish Date: May 11, 2004
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List Price: $11.99
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